Douglas T. Dinsmoor
 Digital Marketing, eCommerce and Social Media Professional

Lakewood, Colorado 
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Award-winning, multi-certified Internet marketing and eCommerce professional with strategic, tactical and technical mastery to generate qualified Web site traffic, social engagement, and online sales. Digital Marketing skill set includes managing Web site design, user experience, Search Engine Marketing / Pay Per Click, Search Engine Optimization, banners, email, and Social Media Marketing. Conversion-driven, with strong analytical and creative expertise. Comprehensive traditional marketing background. CU-Boulder and Harvard educated.

Social Media / Digital Marketing & Web Strategist | AAA Colorado | Denver, CO
2012 - Present
    Digital business, technology, and community efforts via content management, Web design, social media engagement, and strategic planning.  
  • Created and implements Social Media strategy, tactics, goals, schedules and content.
  • Builds and engages Social Media communities via Spredfast, HootSuite, and others.
  • Manages Local Place Optimization / Reputation Management for 11 locations.
  • Contributor to three Web site redesigns as member of Digital Marketing Team.
  • Collaborate on email (ExactTarget), Web development, SEO, SEM/PPC.
eMarketing & eCommerce Consultant | Denver, CO
2008 - Present
Social Media strategy, Web site design, usability and functionality, communications strategy.
  Clients include:
  University of Colorado - Boulder Alumni Association - Social Media Task Force
Rocky Mountain Harvard University Club - Webmaster (Emeritus) / Trustee / Steering Committee
jazz89 KUVO
eMarketing Manager | Qwest Communications (now CenturyLink) | Denver, CO
2006 - 2008
Directed strategy and tactics for all Small Business Web Marketing activities. Devised, developed, implemented and analyzed campaigns to drive traffic to, including banner ads, SEM, and email marketing. Directed – from authoring IT requirements through testing and final approval – creation and deployment of site content, including landing pages, promotional banners, customer images, and copy. Collaborated across eBusiness team to optimize online content and functionality for navigation, order flow, look and feel, and SEO. Directed teams of designers, developers, writers, agencies and other vendors. Compiled, analyzed and distributed relevant metrics using Omniture SiteCatalyst, Atlas, and others.
  • Managed expense budget of $3 million.
  • Managed media, creative and Web analytics for over 2 billion banner impressions.
  • Exceeded targets for all Key Performance Indicators while staying under budget:
    • Increased SEM site traffic by 153%.
    • Increased banner traffic by 83%.
    • Increased total eMarketing traffic by 85%.
    • Increased orders from marketing-driven clicks by 35%.
  • Led all Residential Wireless and Enterprise eMarketing during long periods of low headcount.
  • Oversaw redesign, development and distribution of monthly eNewsletter and landing pages.
eMarketing Consultant | Denver, CO & Boston, MA
2002 - 2006
Clients included:
Amadeus Consulting (for their Newmerix and Rally Development accounts)
IMlogic (now Symantec)
Ximian (now Novell)
Internet marketing, SEM, eCommerce management, and other business development projects, including Google AdWords and Yahoo! Search Marketing PPC advertising. Designed and launched new campaigns, optimized existing programs. Additional Web marketing services included SEO, banner advertising, and Web site usability and functionality. Collected and managed business intelligence data on CRM system.
Advertising Manager | Webhire, Inc. (now Kenexa) | Lexington, MA
1999 - 2001
Directed development and implementation of all corporate advertising creative, tactics and strategy for $25 million publicly-held Application Service Provider (ASP) / Enterprise software company. Developed and directed design and production of Web site eCommerce pages. Led SEO program. Managed media, vendor and creative agency relationships. Key member of corporate Web Development Team.
  • Developed and managed $2.5MM advertising budget and media plan.
  • Placed and tracked (with WebTrends, DART, others) over 37.5MM online ad impressions on Yahoo! and other sites.
  • Drove online lead generation and sales programs.
  • Optimized Web marketing campaigns and significantly increased click-through rate (CTR), leads per impression, and leads per click.
  • Won Onyx Achievement Award for "Best Use of Onyx for E-Business" for co-developing Web ad tracking system that automatically channeled leads and sales into Onyx (now Consona) CRM database.
  • Won Ad-Q Award for Outstanding Advertising.
  • Collaborated on webinars, press releases, product announcements, direct mail and email campaigns, customer surveys, product collateral, and trade show collateral.
Marketing Consultant | Cambridge, MA
1996 - 1998
Integrated marketing services. Clients included ZD Net, IDG, and The New Yorker.

Programs Manager | Ziff-Davis Publishing | Cambridge, MA
1995 - 1996
Ziff-Davis Interactive Marketing Department and
Logical Operations Software Products Business Unit (now Element K)

Led key marketing initiatives to generate ZD Net Web site traffic, and to acquire and retain customers for online partners CompuServe, Prodigy, MSN, AT&T Interchange and AOL.

Radio Broadcast Experience | Volunteer
1987 - Present
    On-Air Host | jazz89 KUVO| Denver, CO
Disc Jockey | WMFO Tufts University Community Radio | Medford, MA
  • Local Music Director 2001 - 2003
  • Webmaster - 2003
2003 - Present
1987 - 2003
  Harvard University | Cambridge, MA
    Certificate of Special Studies in Administration and Management
      Graduate-level business program with courses in Policy, Planning and Operations; Human Resources Development; Finance and Control; Computer Science; Communications.  
  University of Colorado | Boulder, CO
    Bachelor of Arts in Environmental, Population, and Organismic Biology
      Awarded Merit Scholarship and Colorado Student Grant.  
  HootSuite Social Marketing Certification  
  Qualified Google Advertising Professional
Job Role Certifications
Product Manager
Project Manager
Market Research Analyst
Web Designer (Certified Internet Professional)
Manager / Supervisor
Sales Professional
Knowledge Worker
Master's Certification
      Web Design Concepts
Marketing Strategy
Advertising Industry Knowledge
Database Marketing
Business Communication
Telephone Etiquette
Listening Skills
ITAA Information Security Awareness
Legal Issues for HR and Management
Internet Research and Evaluation
Business Math
Computer Fundamentals
Standard Certifications
Internet Industry Knowledge
E-Commerce Concepts
Marketing Concepts
Web Design Concepts
Web Design for Accessibility
HTML 4.0
Dreamweaver 4.0
Project Management
Market Research
Managing People
Change Management
Customer Requirements Analysis
Diversity Awareness
Sexual Harassment Awareness
Interviewing and Hiring Concepts
Negotiation Strategy
Sales Concepts
Outbound Sales Skills
Presentation Skills
Public Relations Industry Knowledge
Publishing Industry Knowledge
General Sciences
Business Writing
Microsoft Word 97
Microsoft Excel 97
Microsoft PowerPoint 97
Adobe Photoshop 5.5
Fireworks 3
Other Certifications
CIW Professional - Site Designer
Novell Certified Internet Business Strategist
Novell Certified Web Designer







Digital marketing skills and expertise:
SoLoMo marketing, emarketing, Internet marketing, web marketing, online marketing, web advertising, ecommerce, Internet advertising, e-marketing, Google AdWords, PPC, pay per click, search marketing, search engine optimization, banner advertising, landing page optimization, multivariate testing, online marketing strategy, email, enewsletter, email marketing, SEO, search engine marketing, organic search, SEM, landing page development, banner ad, e-commerce, ebusiness, SMM, social media marketing, Twitter marketing, Facebook marketing, blog, Google Analytics, Omniture SiteCatalyst, WebTrends, Optimost, web site analytics, web site design, web user experience, UX, UI, blogging, web site navigation, database marketing, e-business, digital media marketing, onsite promotion management, keyword optimization, WebTrends, multi-variable testing, Spredfast, ExactTarget


[Some common misspellings of my name: Douglas Dinsmoore, Douglas Dinsmore, Douglas Densmoor, Douglas Densmore, Douglas Densmoore, Douglas Ginsmore, Douglas Ginsmoor, Douglas Ginsmoore.]

© 2019 Douglas T. Dinsmoor