Douglas T. Dinsmoor
 eMarketing & eCommerce Professional
PO Box 151256 
Lakewood, CO 80215 
resume@dinsmoor.com 
Marketing with electrons since 1995
View my LinkedIn profile 
Award-winning, multi-certified Internet marketing and eCommerce professional with strategic and tactical mastery to generate qualified Web traffic and online sales. eMarketing skill set includes managing Web site design, user experience, Search Engine Marketing / Pay Per Click, Search Engine Optimization, banners, email, and Social Media Marketing. Results-driven, with strong analytical and creative expertise. Comprehensive traditional marketing background. CU-Boulder and Harvard educated.

PROFESSIONAL EXPERIENCE
 
eMarketing Manager - Small Business | Qwest | Denver, CO
2006 - 2008
Directed strategy and tactics for all Small Business eMarketing activities. Devised, developed, implemented and analyzed campaigns to drive traffic to qwest.com, including banner ads, SEM, and email marketing. Directed creation and deployment of site content, including landing pages, promotional banners, customer images, and copy. Collaborated across eBusiness team to optimize online content and functionality for navigation, order flow, look and feel, and SEO. Directed team of designers, developers, writers, agencies and other vendors. Compiled, analyzed and distributed relevant metrics using Omniture SiteCatalyst and others.
  • Managed expense budget of $3 million.
  • Managed media, creative and Web analytics for over 2 billion banner impressions.
  • Exceeded targets for all Key Performance Indicators while staying under budget:
    • Increased SEM site traffic by 153%.
    • Increased banner traffic by 83%.
    • Increased total eMarketing traffic by 85%.
    • Increased orders from marketing-driven clicks by 35%.
  • Led all Residential Wireless and Enterprise eMarketing during long periods of low headcount.
  • Oversaw redesign, development and distribution of monthly eNewsletter and landing pages.
eMarketing Consultant | Denver, CO & Boston, MA
2002 - 2006
Clients included:
Amadeus Consulting (for their Newmerix and Rally Development accounts)
Qgenisys
IMlogic (now Symantec)
Ximian (now Novell)
Internet marketing, SEM, eCommerce management, and other business development projects, including Google AdWords and Yahoo! Search Marketing PPC advertising. Designed and launched new campaigns, optimized existing programs. Additional eMarketing services included SEO, banner advertising, and Web site usability and functionality. Collected and managed business intelligence data on salesforce.com CRM system.
   
Advertising Manager | Webhire, Inc. (now Kenexa) | Lexington, MA
1999 - 2001
Directed development and implementation of all corporate advertising creative, tactics and strategy for $25 million publicly-held Application Service Provider (ASP) / Enterprise software company. Developed and directed design and production of Web site eCommerce pages. Led SEO program. Managed media, vendor and creative agency relationships. Key member of corporate Web Development Team.
  • Developed and managed $2.5MM advertising budget and media plan.
  • Placed and tracked (with WebTrends) over 37.5MM ad impressions on Yahoo! and other sites.
  • Drove online lead generation and sales programs.
  • Optimized campaigns and significantly increased click-through rate (CTR), leads per impression, and leads per click.
  • Won Onyx Achievement Award for "Best Use of Onyx for E-Business" for co-developing Web ad tracking system that automatically channeled leads and sales into Onyx CRM database.
  • Won Ad-Q Award for Outstanding Advertising.
  • Collaborated on webinars, press releases, product announcements, direct mail and email campaigns, customer surveys, product collateral, and trade show collateral.
Marketing Consultant | Cambridge, MA
1996 - 1998
Integrated marketing services. Clients included ZD Net, IDG, and The New Yorker.

Programs Manager | Ziff-Davis Publishing | Cambridge, MA
1995 - 1996
Ziff-Davis Interactive Marketing Department and
Logical Operations Software Products Business Unit (now Element K)

Led key marketing initiatives to generate ZD Net site traffic, and to acquire and retain customers for online partners CompuServe, Prodigy, MSN, AT&T Interchange and AOL.

Offline Marketing and Publishing Experience | Boston, MA
1982 - 2002
    Columnist, Boston Baseball Magazine | Publisher, The Air Charter Guide | Director of Advertising, Cell Online / Cell Press | Director of Marketing, Sky Publishing | Associate Publisher, Bostonia Magazine | Promotion Manager, Inc. Magazine | Subscription Manager, Harvard Business Review | Instructor, Emerson College.
         
Radio Broadcast Experience | Volunteer
1987 - Present
    On-Air Host | KUVO Jazz89 | Denver, CO
Disc Jockey | WMFO - Tufts University Community Radio | Medford, MA
  • Local Music Director 2001 - 2003
  • Webmaster - 2003
2003 - Present
1987 - 2003
         
EDUCATION
         
  Harvard University | Cambridge, MA
    Certificate of Special Studies in Administration and Management
      Graduate-level business program with courses in Policy, Planning and Operations; Human Resources Development; Finance and Control; Computer Science; Communications.  
         
  University of Colorado | Boulder, CO
    Bachelor of Arts in Environmental, Population, and Organismic Biology
      Awarded Merit Scholarship and Colorado Student Grant.  
         
PROFESSIONAL CERTIFICATIONS
       
Qualified Google Advertising Professional
2005
Brainbench
Job Role Certifications
Product Manager
2004
Project Manager
2004
Market Research Analyst
2004
Web Designer (Certified Internet Professional)
2004
Manager / Supervisor
2004
Sales Professional
2004
Knowledge Worker
2004
Master's Certification
Marketing Strategy
2004
Advertising Industry Knowledge
2004
Database Marketing
2004
Business Communication
2004
Telephone Etiquette
2004
Listening Skills
2004
ITAA Information Security Awareness
2004
Legal Issues for HR and Management
2004
Internet Research and Evaluation
2004
Business Math
2004
Computer Fundamentals
2004
Standard Certifications
2004
Internet Industry Knowledge
2001, 2004
E-Commerce Concepts
2004
Marketing Concepts
2004
Web Design Concepts
2004
Web Design for Accessibility
2004
HTML 4.0
2004
Dreamweaver 4.0
2004
Project Management
2004
Market Research
2004
Managing People
2004
Change Management
2004
Customer Requirements Analysis
2004
Diversity Awareness
2004
Sexual Harassment Awareness
2004
Interviewing and Hiring Concepts
2004
Negotiation Strategy
2004
Sales Concepts
2004
Outbound Sales Skills
2004
Presentation Skills
2004
Public Relations Industry Knowledge
2004
Publishing Industry Knowledge
2004
General Sciences
2004
Business Writing
2004
MS Word 97
2004
MS Excel 97
2004
MS PowerPoint 97
2004
Adobe Photoshop 5.5
2004
Fireworks 3
2004
Other Certifications
CIW Professional - Site Designer
2001
Novell Certified Internet Business Strategist
1999
Novell Certified Web Designer
1999

 

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Keywords:

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© 2009 Douglas T. Dinsmoor